Connecting modern Irish craft to the land and environments they grew from.
Showcase is an annual (strictly trade) design and craft show held at the RDS every January. Showcase creative director Marion Cody approached us to create their 2018 campaign. Working with an established logo and typestyle, the brief requested the reference of the land of Ireland and how it connects with our design and craft heritage. To bring this into the present we contrasted the textures of the landscape with a series of geometric ‘showcases’ finished in striking colours. The catalogue and product photography utilised a textured, warm, stone canvas coupled with a contemporary, direct lighting style.
Project Scope Campaign, Art Direction, Design, Copywriting, Foyer/Entrance Design