A Brand Story.
JUVI is the ever-growing jewellery studio of designers Julie Danz and Vincent Tynan. Sourcing gemstones from around the World they create contemporary jewellery collections in their Dublin studio.
The focus of the Juvi rebrand was to elevate a small business into a premium brand with a consistent brand story, a new logo, packaging and photography. We helped Julie and Vincent articulate their brand story by focusing on their process of travel and discovery. We articulated a story of gathering stones and inspiration from around the World to create beautiful, unique pieces; “Every piece is a story brought home.” The identity demonstrates elegant typography, a sculptural, strong mark that is bold yet delicate. Photography is focused on the female traveller in one of the many destinations she is discovering. Of course the tactile details of a jewellery brand are crucial. The presentation boxes and gift wrapping are a key moment in the experience of the Juvi offering. Luxurious materials and a rich reflective bronze logo adorn a modular system of boxes and bags to package a wide variety of products.
Since the rebrand, Juvi has experienced phenomenal growth and continues to create stylish and clean photography for print and social needs - always staying true to their brand story.
Project Scope Identity System & Guidelines, Packaging, Copywriting & Messaging, Art Direction, Website