The 65th ICAD Awards was marked with a fresh approach to the ICAD identity. We brought the campaign to life with bold typography and dynamic layouts, and created a visual experience that felt both fresh and timeless. From promotional materials to social media buzz and event visuals, everything was tied together with a playful yet sophisticated vibe that captured the spirit of the awards. Our goal was to engage both new talent and industry veterans, celebrating the incredible creativity that makes ICAD so iconic.