Christmas Crush.

To celebrate the festive season at Brown Thomas we re-imagined what a white Christmas could look like (and dropped a five-foot bauble on our lovely actress).


Brown Thomas Christmas Campaign 2017

Nobody wraps a gift from Brown Thomas. The striped bag is the best wrapper a gift could have - if it comes in a Brown Thomas bag you know it’s something special. 

Building on the simple insight that the striped bag is the enviable mark of a special pressie, we created a pop, visually striking campaign to break through the Christmas clutter. The campaign ran across print, out-of-home, TV and digital media. We avoided snowflakes, Santa and Christmas good will in favour of a girl being crushed by a 5-foot Christmas bauble. The tongue-in-cheek, eye-catching ads stood out for their sense of fun and bold simplicity.

Project Scope Advertising Campaign: TV, Print, Out-Of-Home, Digital, Digital Out-Of-Home, Art Direction, Design


View Brown Thomas Brand