Penfolds Red


About (RED)™
Today, there are 33 million people in the world living with HIV. Of those suffering, 67% (22 million) call Africa home. And each day, 3,600 of these people die.

It doesn’t have to be this way. With access to proper medication, AIDS is a preventable and treatable disease.

Through the (RED) campaign, access to treatment is becoming a reality. By transforming the power of consumer spending to help those in need, (RED) is about helping you make a difference.

Since its launch in 2006, (RED) has generated over $160 million for the Global Fund and over 5 million people have been impacted by HIV and AIDS programs supported by your (PRODUCT)RED™ purchases. Buy (PRODUCT)RED Save Lives. It’s as simple as that.